Year 10 Business
Curriculum:
Click to Expand Autumn Content:
Key Topic:
Content:
The Marketing Mix
Business Plans
Business Stakeholders
What the marketing mix is and the importance of each element:
- Price, product, promotion, place
- Balancing the marketing mix based on the competitive environment
- The impact of changing consumer needs on the marketing mix
- The impact of technology on the marketing mix: e-commerce, digital communication
The role and importance of a business plan:
- To identify: the business idea; business aims and objectives; target market (market research); forecast revenue, cost and profit; cash-flow forecast; sources of finance; location; marketing mix
- The role and importance of a business plan in minimising risk and obtaining finance
Who business stakeholders are and their different objectives:
- Shareholders (owners), employees, customers, managers, suppliers, local community, pressure groups, the government
- How stakeholders are affected by business activity
- How stakeholders impact business activity
- Possible conflicts between stakeholder groups
Click to Expand Spring Content:
Key Topic:
Content:
Technology and Business
Legislation and Business
The Economy and Business
External Influences
Business Growth
Changes in Business Aims and Objectives
Different types of technology used by business:
- E-commerce
- Social media
- Digital communication
- Payment systems
- Sales
- Costs
- Marketing mix
The purpose of legislation:
- Principles of consumer law: quality and consumer rights
- Principles of employment law: recruitment, pay, discrimination, and health and safety
- Cost
- Consequences of meeting and not meeting these obligations
The impact of the economic climate on businesses:
- Unemployment, changing levels of consumer income, inflation, changes in interest rates, government taxation, changes in exchange rates
The importance of external influences on business:
- Possible responses by the business to changes in: technology, legislation, the economic climate
Methods of business growth and their impact:
- Internal growth
- External growth
- Public limited company
- Internal sources
- External sources
Why business aims and objectives change as businesses evolve:
- In response to: market conditions, technology, performance, legislation, internal reasons
- Focus on survival or growth
- Entering or exiting markets
- Growing or reducing the workforce
- Increasing or decreasing product range
Click to Expand Summer Content:
Key Topic:
Content:
Business and Globalisation
Ethics, The Environment and Business
The concept of limited liability:
- Limited and unlimited liability
- The implications for the business owner(s) of limited and unlimited liability
- Sole trader, partnership, private limited company
- The advantages and disadvantages of each type of business ownership
- The advantages and disadvantages of franchising
The impact of globalisation on businesses:
- imports: competition from overseas, buying from overseas
- exports: selling to overseas markets
- changing business locations
- multinationals.
- tariffs
- trade blocs.
- the use of the internet and e-commerce
- changing the marketing mix to compete internationally
- how ethical considerations influence business activity: possible trade-offs between ethics and profit
- how environmental considerations influence business activity: possible trade-offs between the environment, sustainability and profit
- the potential impact of pressure group activity on the marketing mix.
Subject Overview:
Students in Year 10 have 3 Business lessons each week.
In Year 10, students have 1 piece of homework set every week. Homework typically consists of exam questions or exam paper sections.
Assessments:
Assessments take the form of End of Topic Tests, Formulae Tests and Summative tests throughout the year.
