Curriculum:
Click to Expand Autumn Content:
Key Topic:
Content:
The Marketing Mix
Business Plans
Business Stakeholders
What the marketing mix is and the importance of each element:
  • Price, product, promotion, place
How the elements of the marketing mix work together:
  • Balancing the marketing mix based on the competitive environment
  • The impact of changing consumer needs on the marketing mix
  • The impact of technology on the marketing mix: e-commerce, digital communication
The role and importance of a business plan:
  • To identify: the business idea; business aims and objectives; target market (market research); forecast revenue, cost and profit; cash-flow forecast; sources of finance; location; marketing mix
The purpose of planning business activity:
  • The role and importance of a business plan in minimising risk and obtaining finance
Who business stakeholders are and their different objectives:
  • Shareholders (owners), employees, customers, managers, suppliers, local community, pressure groups, the government
Stakeholders and businesses:
  • How stakeholders are affected by business activity
  • How stakeholders impact business activity
  • Possible conflicts between stakeholder groups
Click to Expand Spring Content:
Key Topic:
Content:
Technology and Business
Legislation and Business
The Economy and Business
External Influences
Business Growth
Changes in Business Aims and Objectives
Different types of technology used by business:
  • E-commerce
  • Social media
  • Digital communication
  • Payment systems
How technology influences business activity in terms of:
  • Sales
  • Costs
  • Marketing mix
The purpose of legislation:
  • Principles of consumer law: quality and consumer rights
  • Principles of employment law: recruitment, pay, discrimination, and health and safety
The impact of legislation on businesses:
  • Cost
  • Consequences of meeting and not meeting these obligations
The impact of the economic climate on businesses:
  • Unemployment, changing levels of consumer income, inflation, changes in interest rates, government taxation, changes in exchange rates
The importance of external influences on business:
  • Possible responses by the business to changes in: technology, legislation, the economic climate
Methods of business growth and their impact:
  • Internal growth
  • External growth
The types of business ownership for growing businesses
  • Public limited company
Sources of finance for growing and established businesses
  • Internal sources
  • External sources
Why business aims and objectives change as businesses evolve:
  • In response to: market conditions, technology, performance, legislation, internal reasons
How business aims and objectives change as businesses evolve:
  • Focus on survival or growth
  • Entering or exiting markets
  • Growing or reducing the workforce
  • Increasing or decreasing product range
Click to Expand Summer Content:
Key Topic:
Content:
Business and Globalisation
Ethics, The Environment and Business
The concept of limited liability:
  • Limited and unlimited liability
  • The implications for the business owner(s) of limited and unlimited liability
The types of business ownership for start-ups:
  • Sole trader, partnership, private limited company
  • The advantages and disadvantages of each type of business ownership
The option of starting up and running a franchise operation:
  • The advantages and disadvantages of franchising
The impact of globalisation on businesses:
  • imports: competition from overseas, buying from overseas
  • exports: selling to overseas markets
  • changing business locations
  • multinationals.
Barriers to international trade:
  • tariffs
  • trade blocs.
How businesses compete internationally:
  • the use of the internet and e-commerce
  • changing the marketing mix to compete internationally
The impact of ethical and environmental considerations on businesses:
  • how ethical considerations influence business activity: possible trade-offs between ethics and profit
  • how environmental considerations influence business activity: possible trade-offs between the environment, sustainability and profit
  • the potential impact of pressure group activity on the marketing mix.
Subject Overview:

Students in Year 10 have 3 Business lessons each week.

In Year 10, students have 1 piece of homework set every week. Homework typically consists fo exam questions or exam paper sections.

Assessments:

Assessments take the form of End of Topic Tests, Formulae Tests and Summative tests throughout the year.