Year 11 Business
Curriculum:
Click to Expand Autumn Content:
Key Topic:
Content:
Product
Price
Promotion
Place
Using the Marketing Mix to Make Business Decisions
Business Operations
Working with Suppliers
Managing Quality
The Sales Process
Business Calculations
Understanding Business Performance
The design mix:
- function, aesthetics, cost
- the phases of the product life cycle
- extension strategies.
Price:
- pricing strategies
- Influences on pricing strategies: technology, competition, market segments, product life cycle.
Promotion:
- appropriate promotion strategies for different market segments: advertising, sponsorship, product trials, special offers, branding
- the use of technology in promotion: targeted advertising online, viral advertising via social media, e-newsletters.
Place
- methods of distribution: retailers and e-tailers (e-commerce)
- How each element of the marketing mix can influence other elements.
- Using the marketing mix to build competitive advantage.
- How an integrated marketing mix can influence competitive advantage.
The purpose of business operations:
- to produce goods
- to provide services.
- different types: job, batch, flow
- the impact of different types of production processes: keeping productivity up and costs down and allowing for competitive prices.
- balancing cost, productivity, quality and flexibility
Managing stock:
- interpretation of bar gate stock graphs
- the use of just in time (JIT) stock control.
- relationships with suppliers: quality, delivery (cost, speed, reliability), availability, cost, trust
- the impact of logistics and supply decisions on: costs, reputation, customer satisfaction.
The concept of quality and its importance in:
- the production of goods and the provision of services: quality control and quality assurance
- allowing a business to control costs and gain a competitive advantage.
The sales process:
- product knowledge, speed and efficiency of service, customer engagement, responses to customer feedback, post-sales service.
The concept and calculation of:
- gross profit
- net profit
- gross profit margin
- net profit margin
- average rate of return
The use and interpretation of quantitative business data to support, inform and justify business decisions:
- Information from graphs and charts
- Financial data
- Marketing data
- Market data
- Understanding business performance
- Making business decisions
Click to Expand Spring Content:
Key Topic:
Content:
Organisational Structures
Effective Recruitment
Effective Training and Development
Motivation
Different organisational structures and when each are appropriate:
- hierarchical and flat
- centralised and decentralised.
- the impact of insufficient or excessive communication on efficiency and motivation
- barriers to effective communication.
- part-time, full-time and flexible hours
- permanent, temporary, and freelance contracts
- the impact of technology on ways of working: efficiency, remote working.
Different job roles and responsibilities:
- key job roles and their responsibilities: directors, senior managers, supervisors/team leaders, operational and support staff.
- documents: person specification and job description, application form, CV
- recruitment methods used to meet different business needs (internal and external recruitment).
How businesses train and develop employees:
- different ways of training and developing employees: formal and informal training, self-learning, ongoing training for all employees, use of target setting and performance reviews.
- the link between training, motivation and retention
- retraining to use new technology.
The importance of motivation in the workplace:
- attracting employees, retaining employees, productivity. How businesses motivate employees:
- financial methods: remuneration, bonus, commission, promotion, fringe benefits
- non-financial methods: job rotation, job enrichment, autonomy.
Click to Expand Summer Content:
By this point in the academic year, we have completed the course content and we are focusing on revision, exam technique and pace.
Subject Overview:
Students in Year 11 have 3 Business lessons each week.
In Year 11, students have 1 piece of homework set every week. Homework typically consists fo exam questions or exam paper sections.
Assessments:
Assessments take the form of End of Topic Tests, Formulae Tests and Summative tests throughout the year.
Students will then sit their final exam in the Summer Term.
